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ABOUT MAGELINE 

About Mageline

 BRAND INTRODUCTION

 

Mageline has more than 60 wide variety of products ranging from skincare, hair and body care, facial mask, beauty tools, beauty collagen drinks, cosmetics, home fragrance products, etc . Mageline has developed and expanded rapidly in e-commerce, social networks, more than 800 departmental stores and other online sales platforms,  covering more than 30 million customers.

Mageline company has integrated R&D, automated production technology, sales & marketing systems and advanced cloud warehouse distribution system, and has its own independent R&D production bases in both China and United States. It combines the essence of luxury plants and advanced technology to create premium skincare products. Because of its natural, safe and effective results and its excellent reputation, it became popular among celebrities, beauty industry and influencers. Since its establishment, the brand has witnessed the beauty transformation of millions of people. 

 

Brand Concept


Mageline is a brand that advocates the concept of "Enjoy The Beauty Without Makeup", and adheres to the professional and elegant brand positioning. Mageline advocates that when women face skin problems, they no longer use thick makeup to cover up, but dare to look directly at them and solve them actively and effectively, and reshape healthy and natural skin without makeup. This is not only self-skin maintenance Attitude is a delicate and beautiful philosophy of life. Since its inception, it has positioned itself in the mid-to-high-end women's skin care market and is committed to building a national high-end cosmetic brand.

Founded by Ms Guo in 2014, the origin of the brand name Mageline was inspired by both words 'Magic' and 'Beautiful'. 'Mage' derived from the idea of 'Magic' and 'Line' sounds alike the Chinese word '丽 - Beautiful'. With respect to people's yearning for natural beauty, Mageline's continuing mission is to inspire a life of beauty for people throughout the world.


A beautiful skin is every woman's dream. Mageline always aims to solve skin issues and enable every woman in retaining natural beauty and youthful skin. Mageline encourages women to resolve their skin issues directly and actively instead of disguising the problem beneath heavy layers of makeup. It is not only a self skincare attitude but also a delicate and beautiful philosophy of life to reshape a healthy, natural and fair skin state.

About Mageline

R&D PRODUCTION
 

Mageline Biology Tech Co., Ltd. possesses an independent scientific laboratory in the United States, and also has established a Mageline new innovative R&D center in cooperation with College of Life Science & Technology, HUST. In combination with a wide range of talents in the field of international cosmetics research, and domain relevant technologies on biology, chemistry, dermatology and nutrition, the company has created a series of word-of-mouth skincare products for Asian women. Hubei Jimei Cosmetics Co., Ltd is a specialized manufacturer of Mageline, ensuring product quality and supply and demand. The two companies are the key dual helpers for the production and R&D of Mageline.

The 100,000-class clean and dust-free filling workshop is adopted for the factory. All product formulas follow the standard specifications and have been reviewed for record by the national regulatory authority Food and Drug Administration. The product R & D, experiment and production are strictly conducted in accordance with the relevant national laws and regulations.Each batch of products will be fully inspected, and every year the products on sales will be sent to the authoritative third-party testing organization for more than 100 items of testing, including allergy testing before sales on the market, so as to ensure safe, effective, healthy, environmentally friendly and natural products, and particularly highlight the skin care effect.

 

 

Research and Development Strength


Mageline established a subsidiary in the United States: Mageline International Cosmetics Co., Ltd., and established an independent scientific laboratory. It cooperated with scientists from the University of California, Stanford University and other international cosmetic research fields to provide scientific and technological research and development formulas for the Mageline brand, and is committed to creating high-end cosmetics. Female consumer groups, combined with advanced technologies in biology, medicine, chemistry, dermatology, nutrition and other fields, have created a series of skin care products suitable for Asian women's skin according to the modern Chinese environment and mainstream skin classification research. Mageline and Huazhong University of Science and Technology established a joint R&D center for beauty and health technology. The Mageline biomass graphene mask series is a patented technology, using corncob as raw material, using independent patented technology-group coordination assembly carbon analysis method (national invention patent No.: ZL201510096254.2) prepared. It is a microsheet with a graphene structure produced from biomass cellulose.

Mageline Asia Pacific R&D Center

关于麦吉丽

Mageline's new Asia Pacific R&D Center covers an area of 2,200 square meters, equipped with an advanced laboratory established according to China National Accreditation Service for Conformity Assessment, with its functions encompassing the R & D application of skin care, makeup and cleanser, quality and safety control and cosmetics safety assessment etc. to ensure product R & D and innovation.

关于麦吉丽研发

Mageline International Production Factory

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Safe Aseptic Production

 

100,000 class clean filling truck

room, international deionized sterile

Pure water preparation and equipment, with

Effectively ensure product safety

International Production Line

 

 The world's top scientific researchers have gathered here, working with leaders in the cosmetics industry and the well-known R & D engineers at home and abroad to guarantee product safety and outstanding efficacy after many times of formula preparation for product R & D and at least 200-300 tests for one-year product safety test.

关于麦吉丽About Mageline
关于麦吉丽 About Mageline

Every well-reputed Mageline product
 

They all embody the crystallization of their day and night research and development

It is research attitude

Established safe and efficient product standards for Mageline

Production Centre

At the production end, Mageline is facing the world. In September 2018, the automated workshop building of Phase II in Yichang Plant was officially put into production. The factory covers an area of over 29,998 square meters, and the 18 production lines run synchronously. The international ISO9001 quality management system certification is successfully passed to ensure the consumer's product demand. The production quality management standards for the 100,000-level purification workshop, high-efficiency pure water preparation room and international advanced equipment are in line with the quality management system ISO-22716 certification. The multi-directional control in whole course is carried out from raw materials warehousing to product leaving factory. At least 100 quality verifications, 20 efficacy verifications and 30 safety verifications are conducted only to ensure the safety and effect of each product.

Mageline Yichang Production Factory

关于麦吉丽 About Mageline

Mageline Yichang Factory Phase II Fully Automated Plant

The investment exceeds 250 million, and the usable area exceeds 30,000 square meters

Passed five international quality system certifications

From raw materials entering the factory to products leaving the factory, the whole process is multi-faceted and controlled

关于麦吉丽 About Mageline
麦吉丽亚太研发中心

100,000-level purification workshop, fully automated equipment

18 production lines run synchronously to realize intelligent production

Fully automated equipment from product filling to packaging

Ensure products are safe, effective, healthy and environmentally friendly

From the raw materials into the factory, the whole process of ensuring product production safety standards

At least 100 quality verifications and 20 efficacy verifications

30 safety verifications to ensure the safety and effectiveness of each product

Strict testing standards, only for excellent product quality

麦吉丽亚太研发中心

Mageline's Three Major Cloud Warehouses in China

关于麦吉丽 About Mageline
关于麦吉丽 About Mageline

Mageline's three major cloud warehouses in China

The total storage area is 15,000 square meters

The warehouse is equipped with central air conditioning to adjust temperature and humidity

Provide the best storage environment for products

After the product enters the Mageline intelligent storage platform

Arrange warehousing and quality inspection through WMS warehouse management system

The staff manages the product in combination with the RF handheld terminal

Each product order is bound with an anti-counterfeiting and anti-string SN code

Guarantee traceability of every Mageline product

关于麦吉丽 About Mageline
关于麦吉丽 About Mageline

In the new retail era, we are racing against time

Efforts to deepen warehousing and logistics refined services

Ensure inventory controllable and service controllable

Omni-channel inventory sharing to deliver goods to consumers 

Every beauty will be delivered to you on time and with high quality

Brand Story 

 Founder of Mageline

 

Ms. Guo Miao is an independent, elegant and considerate woman.
She has always advocated a healthy, high-quality, authentic and natural lifestyle.
The concept of skin care for women to "enjoy the beauty of nature" undoubtedly stems from her understanding of beauty and her attitude towards life. She believes women deserve a career they love.
'Time does not fail any hardworking woman'. Through her majestic leadership wisdom,
She has led the Mageline team to create one miracle after another in the beauty world.

Brand Development History

关于麦吉丽 About Mageline
关于麦吉丽 About Mageline

Tens  Millions Guaranteed By The Policy Of Mageline Products
  [Consumers are safe and secure]

关于麦吉丽 About Mageline
关于麦吉丽 About Mageline

Mageline Brand Won The International SGS Gold Certification

The online and offline strength of the Magelinel brand has been deeply certified and verified by the international authoritative SGS organization, which highly recognizes the quality, qualification and capability of Mageline products, factories and headquarters.

Mageline Products SGS Cert

IFCSS CERTIFICATION

Mageline Products IFSCC Cert

Mageline Innovation Research and Development
 

Mageline is the registered brand of the State Food and Drug Administration. Hubei Jimei Cosmetics Co., Ltd., as the production center of Mageline, has advanced production equipment and production environment. The filling equipment uses pneumatic devices to achieve no contact. , aseptic operation, and approved and filed by the Ministry of Health and other relevant departments, all clinical experiments must be approved.

From raw materials entering the factory to finished products leaving the factory, the entire production process has to go through more than 100 tests at most. The production process is fully automatic to avoid human contact and foreign body contamination. The production workshop adopts the cleanliness standard for pharmaceutical production, and conducts an air quality test every 4 hours.Products must be tested for allergies before they can be put on the market to ensure that they are safe, effective, healthy, environmentally friendly, pure and natural, and have a particularly prominent effect on skin care.

Mageline Innovation R&D Center is located in Wuhan East Lake High-tech Zone Biological City, covering an area of ​​2,200 square meters. The center is a high-level laboratory built according to the standards of China National Accreditation Service for Conformity Assessment (CNAS). . The center currently has 5 doctors, 22 masters, and 12 bachelors.

The Mageline Innovation R&D Center brings together the most senior cosmetic researchers in the world, Dr. Liang Mu Linan, the former director of the Shiseido Research Institute, McGill Chief Scientist, and Thomas Sudhof, the Nobel Laureate in Physiology and Medicine and Mageline's Scientific Advisor Ph.D.; Professor Liu Wei, Deputy Director of the National Nanomedicine Engineering Center, Huazhong University of Science and Technology; Doctoral Supervisor, Wuhan Institute of Virology, Chinese Academy of Sciences; Professor Hu Kanghong, Director of the Sino-German Biomedical Center of Hubei University of Technology; Teams with different research directions formed by Dr. Tang.
 

The center is equipped with the world's most high-end formula experimental research instruments, research instruments for raw material development, performance testing instruments, and product testing instruments. Currently equipped with product research department, including skin care product research room, hair care product research room, beauty product research room. The basic research department includes raw material research, product performance research, product quality research, packaging material research, microbiological research, and cell research.

RESEARCH
 

The formula research laboratory includes skin care research laboratory, hair care research laboratory, and color cosmetics product research laboratory. The hair care product research and development department is mainly responsible for the formula research and development of the series of skin care products of the Mageline brand, and is mainly responsible for the research of the formula of the group's skin care products, such as water, milk, cream, essence, facial mask, facial cleanser, body care, and body cleansing. Research and development of beauty products, mainly powder, makeup, lipstick, lip balm, eyebrow pencil, lip liner, mascara and other products.

This is mainly a research on the application of cosmetic raw materials in formulas. There are currently 20 R&D personnel. He is a formula R&D team led by Dr. Liang Mulinan, the former director of Shiseido Research Institute, Mageline Chief Scientist, and each R&D personnel is sincere and sincere Listen to the voice of every consumer, and meet the needs of consumers in terms of product experience and senses. To ensure the high quality standards, high requirements, strict control and strict monitoring of Mageline products.


To ensure that every Mageline product is a boutique. And from the three dimensions of quality, brand and character, we create high-quality products and services of Mageline.

—Mageline R&D Team Introduction

关于麦吉丽 About Mageline
关于麦吉丽 About Mageline

Expert Profile

Education: Waseda University, Bachelor of Science and Engineering, Osaka University, Doctor of Science

Specialties: Skincare & Cosmetics Formulation Research, Raw Material Development, Plant-Based Raw Material Research, Beauty Food Development

Working Expierences

(2008-2015) Shiseido Research Institute & Center, Visiting Professor, Osaka University, Lecturer, Harvard School of Pharmacy, USA

Scientific Research Results

For 40 years, he has been engaged in basic research on cosmetics, formulation research, development of beauty and health food, research on polymer technology, skin physiology mechanism and development of new pharmaceuticals, and efficacy evaluation.

Has rich experience in cosmetic raw materials and preparations, beauty food development. It has far-reaching influence in the field of beauty in Japan and even in the world.

Has 250 individual patents related to cosmetics; 2400 joint patents. Published more than 50 papers.

In 2000, it won the Gold Award of IFSCC Technology Invention, the highest authority in the international cosmetic academic field.

Since the end of 2015, he has co-founded S-sence Co., Ltd. with elites in the industry, hoping to make his last contribution to the world's beauty industry.
 

Representative Works: Representative works led or participated by Mr. Liang Mu

Cosmetics

1. THE GINZA (Shiseido's most expensive and most hidden big brand developed for the royal family, THE GINZA Ginza series is only sold in Ginza Head Office, Imperial Hotel and major airports.)

2. HAKU (Shiseido's brand specializing in whitening series, has won the first place in the lotion department of many cosmetic awards)

3. ANESSA (ANESSA is a skin care cosmetic brand manufactured and sold by Shiseido in Japan. The original meaning of ANESSA is "hot sand". Since its launch in Japan in 1992, ANESSA has become a well-received professional sunscreen brand . That is, the sunscreen in our mouth. The sunscreen of the golden bottle is a fighter.)

4. ELIXIR (the first-line brand of Shiseido Group, only sold in Japan)

5. Cle de Peau Beaute (the key to skin was officially launched in 1997, and has always focused on service and quality. All sales points are selected in the most luxurious and high-end areas of a city. So far, the product has been sold all over the world. More than a dozen countries and regions have opened franchise stores)

Kinds of Food

1. The Collagen Shiseido Collagen Drink

2. Shiseido Longevity Grass Drink

关于麦吉丽 About Mageline

Expert Profile

Director of Guangdong Cosmetics Science and Technology Research Association since 2015

2010-2017 Deputy Director of Guangdong Daily Chemical Technology Committee

Member and judge of Guangdong Cosmetics Standards Committee

National registered cosmetic formulator and inspector

Distinguished researcher at Yunnan University of Technology

Scientific Research Projects

In October 2005, he joined the German Henkel Group and was mainly responsible for the formula research and development of Schwarzkopf, Dep and Fa.

In 2006, he joined Liby Group as the technical director of the R&D center.

In 2016, he joined the South China Industrial Technology Research Institute of Zhejiang University as the technical director of the Cosmetics Innovation Center.

In March 2017, he joined Hubei Maijili Biotechnology Co., Ltd. as R&D manager.

Has 5 product invention patents, published 5 scientific research papers, participated in the formulation of 6 national cosmetic standards, and presided over a key project in Guangzhou.

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Expert Profile
 

Head of the Department of Nanomedicine and Biopharmaceuticals, Huazhong University of Science and Technology

Visiting Professor at The Ohio State University NSF Nanoscience and Technology Research Center

Member of the International Controlled Release Society (CRS)

Member of the American Academy of Pharmacists (AAPS)

Vice Chairman of the Professional Committee of Transdermal Drug Delivery of World Federation of Traditional Chinese Medicine

Member of the Nano-Oncology Professional Committee of the Chinese Anti-Cancer Association

National key research and development plan nanotechnology special evaluation expert scientific research project

(As the project leader, he has undertaken more than 20 projects of the National 863 Plan, sub-projects of the National 973 Plan, National Natural Science Foundation of China, and local and enterprise horizontal cooperation projects. Led the R&D team to apply nanocarrier technology to the field of transdermal drug delivery and cosmetics earlier in China. The concept of nanocarrier skin targeted delivery proposed by the research team has been highly recognized by domestic and foreign counterparts, and related research papers have been cited nearly a thousand times by SCI. , the developed nanocarrier products have been successfully used in functional cosmetic products.)

Award Patent

Second Prize of Science and Technology Progress Award of Ministry of Chemical Industry

Hubei Province Science and Technology Progress First Prize

More than 40 Chinese invention patents have been applied for, and more than 30 have been authorized.

关于麦吉丽 About Mageline

Expert Profile
 

He is currently a professor at the School of Bioengineering, Hubei University of Technology.

Director of the Sino-German Biomedical Center.

He is on the editorial board of many academic journals such as "China Tissue Engineering Research and Clinical Rehabilitation", "China Neurogenesis Research" (English version), "Acta Virology" and other academic journals. Life science tutor at the Friedrich Ebert Foundation, Germany.
Director and executive vice-chairman of the Chinese Society of Medicine and Life Sciences in Germany. Deputy head of the Chinese Ministry of Education Chunhui Program to study in Germany doctoral group.
Tutor of Friedrich-Ebert-Foundation Life Science Scholarship Students in Germany. Academic editorial board member of "Acta Virology", "World Chinese Journal of Digestion", Virology & Retro Virology, Pathogen & Infectious Diseases. National Science and Technology Award Evaluation Expert. Expert in the final review of major international cooperation projects of the Ministry of Science and Technology. Changjiang Scholars Review Expert of the Ministry of Education. Enjoy the special allowance of the State Council.

Research Projects and Awards

He studied in Wuhan University (Bachelor), Wuhan Institute of Virology, Chinese Academy of Sciences (Master) and University of Düsseldorf, Germany (PhD); from 1995 to 2010, he studied in Germany for 15 years, engaged in regenerative medicine and molecular viruses in many universities cutting-edge research in the field. In 2001 and 2002, he received the Amherst, MA. and Pacific Grove, CA. Special Award for Hepatitis B Molecular Biology. 2007: German Cell Biology Innovation Award. In 2010, he was awarded the title of an internationally renowned expert in the field of 3D Biotek three-dimensional cell culture in San Diego, USA. In 2010, he won the "Hua Chuang Cup" Outstanding Project Award.

Work Experience

1995.12-2000.02: PhD student at the Institute of Physics and Biology, University of Düsseldorf, Germany.

2000.03-2000.08: Postdoctoral fellow at the Institute of Physics and Biology, University of Düsseldorf, Germany.

2000.09-2003.02: Postdoctoral fellow at the Center for Molecular Biology II, Department of Internal Medicine, University Hospital Freiburg, Germany.

2003.03-2006.03: Senior Scientist, Research Group Leader, Department of Internal Medicine I, University Hospital Regensburg, Germany.

2006.04-2008.02: Professor C1, Institute of Molecular and Cellular Anatomy, University of Regensburg, Germany.

2008.03-2013.12: Researcher of Wuhan Institute of Virology, Chinese Academy of Sciences, doctoral supervisor, group leader of viral RNA structure and function.

2014.01 Start: Second-level professor of director of Sino-German Biomedical Center, Faculty of Light Industry, Hubei University of Technology.

Contribution of Research Projects To The Cosmetic Industry

Its research fields of molecular biology, regenerative biology, and three-dimensional cell culture are of great significance to the application of cosmetic technology.

关于麦吉丽 About Mageline

Expert Profile

1989 – 1995 Technical Marketing Development Manager, AkzoNobel Chemical Company, USA.

From 1995 to 2000, he was the director of the research and development center of Avon Group in the United States.

From 2000 to 2004, he was the director of the Skin Research Institute of the L'Oreal Group in the United States, responsible for the research and development of new products of Lancome and L'Oreal.

2004 – 2007 Senior technical manager of skin care in BASF, USA.

From 2007 to 2017, he was the general manager of lipo company in the United States (Laibaokang daily chemical raw materials).

Scientific Research Achievements

New polyurethane-based polymers have been developed for a variety of uses (from chemical processing to application), especially in hair fixatives and lipstick products.

Obtained two US patents: Publication N Hairdressing: 20030152533 and 20040131573, which can be used in hair care, skin care and color cosmetics.

Strict Selection Of Raw Materials
Ensure Product Efficacy

关于麦吉丽 About Mageline

International Testing and Certification

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Nationwide Counters

Mageline's physical counters have settled in the first-tier business circles of major cities across the country, distributed in Beijing, Shenzhen, Guangdong, Henan, Hebei, Heilongjiang, Hunan, Chongqing, Jiangsu, Jilin, Anhui, Sichuan, Yunnan, Xinjiang, Shandong, Zhejiang, Inner Mongolia, etc. In many cities, the directly-operated flagship store is located in Wuhan Han Street Wanda,keeping pace with various international brands. At present, there are more than 800 physical counters, and counters in other parts of the country are under construction, and more consumers will enjoy high-end skin care experience.

关于麦吉丽 About Mageline

Brand Honors

Mageline ELLE Beauty Star Awards
Cosmo Beauty Awards

Celebrity Recommendation

Brand Ambassador of Mageline Skin Care Series 

 Cecilia Cheung endorses Mageline's skin care

As a flim star and caring mother , she is elegant , composed , strong-minded and confident ! Let's explore the secrets of keeping young and active with her !

Tang Yan Brand Ambassador of Mageline Hair Care Series 
Her photogenic secrets lie in her focus on every detail to protect her hair the same way as skin .Young luster shines from scalp to hair .

About Mageline

Mageline Annual Festival 

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关于麦吉丽 About Mageline
关于麦吉丽 About Mageline

Publicity and Promotion 

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Product Category 

MAGELINE SKINCARE